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Naples Soap Company Enhances Ancillary Personal Care Product Lines

The company added over 100 new items including soap dishes, body scrubbers, pedicure products and more.

Increasing pricing from middle market providers has prompted the Naples Soap Company to expand its wholesale product line beyond to include complementary, high-quality ancillary bath and home items.    In a strategic move to reverse the trend of the decrease of profit margins and increase of lead times, Naples Soap Company began using its buying power with 14 stores and a robust e-commerce division. This sidesteps the middle market broker and buy direct from the manufacturer.    ...

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